{"title":"New Arrivals","description":"","products":[{"product_id":"untitled-aug28_09-06","title":"Babool ki fali suit","description":"\u003cp data-start=\"0\" data-end=\"27\"\u003e\u003cstrong data-start=\"0\" data-end=\"27\"\u003eBabool Ki Fali Suit Set\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eA pure Chanderi silk suit with beautiful gota and thread embroidery on the front and sleeves is paired with a pure Chanderi dupatta with gota bootas. \u003cbr\u003e\u003c\/p\u003e\n\u003cul data-start=\"29\" data-end=\"514\"\u003e\n\u003cli data-section-id=\"cdvbua\" data-start=\"29\" data-end=\"113\"\u003eCrafted in pure Chanderi silk, known for its sheer elegance and luminous texture\u003c\/li\u003e\n\u003cli data-section-id=\"plpy83\" data-start=\"114\" data-end=\"197\"\u003eAdorned with intricate gota and fine thread embroidery on the front and sleeves\u003c\/li\u003e\n\u003cli data-section-id=\"11j9fn0\" data-start=\"198\" data-end=\"275\"\u003eGraceful silhouette that blends timeless tradition with modern refinement\u003c\/li\u003e\n\u003cli data-section-id=\"lci45g\" data-start=\"276\" data-end=\"356\"\u003ePaired with a pure Chanderi dupatta, delicately embellished with gota bootas\u003c\/li\u003e\n\u003cli data-section-id=\"1t7jrqb\" data-start=\"357\" data-end=\"429\"\u003eLightweight, breathable, and effortlessly luxurious for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"t8gmcw\" data-start=\"430\" data-end=\"514\"\u003ePerfect for festive gatherings, intimate celebrations, and refined day occasions\u003cbr\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1a939f31-dff8-4e93-9f09-159d194e2b6d\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"449\" data-end=\"515\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem data-start=\"449\" data-end=\"515\" data-is-last-node=\"\"\u003e\u003cbr\u003eA statement of quiet luxury, where tradition meets modern grace.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"indiecottonroute","offers":[{"title":"XS","offer_id":42332502098117,"sku":"","price":16500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":42332502130885,"sku":"","price":16500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42332502163653,"sku":"","price":16500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42332502196421,"sku":"","price":16500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":42332502229189,"sku":"","price":16500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":42332502261957,"sku":"","price":16500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":42332502065349,"sku":"","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"CUSTOM","offer_id":45182551163077,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/files\/178A4327copy.jpg?v=1728125305"},{"product_id":"noor-set","title":"Noor Set","description":"\u003cp\u003eA pure Chanderi silk set with intricate thread and Gota embroidery, paired with a pure Chanderi silk dupatta finished with gold edgings. Elegant and timeless festive wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKurta fabric:\u003c\/strong\u003e Pure Chanderi silk with thread and Gota embroidery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom fabric:\u003c\/strong\u003e Matching pants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Pure Chanderi silk with gold edging.\u003c\/li\u003e\n\u003cli\u003eStraight fit silhouette.\u003c\/li\u003e\n\u003cli\u003eSlip-on style for easy wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eActual product color may vary from the image shown.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"indiecottonroute","offers":[{"title":"S","offer_id":42362259570885,"sku":"","price":22500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42362259603653,"sku":"","price":22500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42362259636421,"sku":"","price":22500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":42362259669189,"sku":"","price":22500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":42362259701957,"sku":"","price":22500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":42362259734725,"sku":"","price":23500.0,"currency_code":"INR","in_stock":true},{"title":"CUSTOM","offer_id":42362259538117,"sku":"","price":23500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/files\/178A3305copy_81af3062-b0cb-4bdd-b24f-433de340ac63.jpg?v=1771050347"},{"product_id":"blue-roses-co-ord-set","title":"Blue Roses Co Ord Set","description":"\u003cp data-end=\"25\" data-start=\"0\"\u003e\u003cstrong data-end=\"25\" data-start=\"0\"\u003eBlue Roses Co-ord Set\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eA pure cotton co ord set with a bunch of roses embroidered on the kurta with angrakha style and embroidered buttons , pleated sleeves is paired with straight pants with slit and contrasting facing and buttons with pocket. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-10\" data-turn-id=\"request-WEB:1b44f1e1-aef7-4434-b22a-dc1ab790b812-5\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"74e0b16b-9024-4e67-9bc4-48ac40157ed4\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cul data-end=\"473\" data-start=\"27\"\u003e\n\u003cli data-end=\"94\" data-start=\"27\" data-section-id=\"1wfyz8z\"\u003eCrafted in pure cotton for a soft, breathable, and refined feel\u003c\/li\u003e\n\u003cli data-end=\"173\" data-start=\"95\" data-section-id=\"15u1xg6\"\u003eAdorned with delicate rose embroidery, adding a touch of romantic elegance\u003c\/li\u003e\n\u003cli data-end=\"255\" data-start=\"174\" data-section-id=\"gslc9k\"\u003eAngrakha-style kurta enhanced with embroidered buttons for a signature detail\u003c\/li\u003e\n\u003cli data-end=\"330\" data-start=\"256\" data-section-id=\"m719rd\"\u003eGraceful pleated sleeves that elevate the silhouette with subtle drama\u003c\/li\u003e\n\u003cli data-end=\"405\" data-start=\"331\" data-section-id=\"am3b0o\"\u003eStraight pants with side slits, contrasting facing, and button accents\u003c\/li\u003e\n\u003cli data-end=\"473\" data-start=\"406\" data-section-id=\"1apbl8f\"\u003eFunctional pockets seamlessly blending practicality with luxury\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"580\" data-start=\"475\"\u003e\u003cem data-is-last-node=\"\" data-end=\"580\" data-start=\"475\"\u003eAn effortless blend of artisanal detail and modern sophistication, designed for elevated everyday wear.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"indiecottonroute","offers":[{"title":"XS","offer_id":42997938716869,"sku":"","price":8500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":42997938749637,"sku":"","price":8500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42997938782405,"sku":"","price":8500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42997938815173,"sku":"","price":8500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":42997938847941,"sku":"","price":8500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":42997938880709,"sku":"","price":8500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":44115283607749,"sku":"","price":8950.0,"currency_code":"INR","in_stock":true},{"title":"CUSTOM","offer_id":45857654243525,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/files\/178A2552copy.jpg?v=1727696227"},{"product_id":"terrakota-tilla-set","title":"Terrakota Tilla Set","description":"\u003cp\u003eA terracotta-hued kurta set featuring intricate tilla \u0026amp; gota work paired with coordinating pants. Designed for festive warmth and subtle shimmer.\u003cbr\u003e\u003cbr\u003eKurta fabric: Chanderi \/ silk blend with tilla \u0026amp; gota work\u003cbr\u003eBottom fabric: Cotton-silk with matching embroidery\u003cbr\u003eFit: Straight fit kurta with tailored pants\u003cbr\u003eNeckline: Embroidered round neckline\u003cbr\u003eSleeves: Three-quarter sleeves with tilla detailing\u003cbr\u003eFeatures: Embroidered yoke, side slits, pants with pockets\u003cbr\u003eLining: Kurta partially lined; pants without lining\u003cbr\u003eClosure: Slip-on kurta; elasticated pants for comfort\u003cbr\u003eCare: Dry clean only\u003cbr\u003e\u003cbr\u003e\u003cem\u003eActual product color may vary from the image shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"indiecottonroute","offers":[{"title":"S","offer_id":44055736844485,"sku":"","price":12500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44055736877253,"sku":"","price":12500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44055736910021,"sku":"","price":12500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44055736942789,"sku":"","price":12500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44055736975557,"sku":"","price":12500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":44055737008325,"sku":"","price":13500.0,"currency_code":"INR","in_stock":true},{"title":"CUSTOM","offer_id":44055737041093,"sku":"","price":13500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/files\/178A3717_copy.jpg?v=1759922464"},{"product_id":"lavender-field-set","title":"Lavender Field festive suit","description":"\u003cp\u003eBreathe into elegance with this lavender suit set designed for festive celebrations.\u003cbr\u003e\u003cbr\u003eKurta fabric: Silk blend\u003cbr\u003eBottom fabric: Cotton-silk\u003cbr\u003eFit: Straight fit kurta with slim pants\u003cbr\u003eNeckline: V-neckline\u003cbr\u003eSleeves: Three-fourth sleeves\u003cbr\u003eKurta features side slits for a graceful fall\u003cbr\u003ePants with elasticated waist and pockets\u003cbr\u003eLining: Kurta without lining; 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Crafted in pure Chanderi muslin with intricate gota embroidery, this red ensemble reflects timeless craftsmanship inspired by heirloom wardrobes.\u003c\/li\u003e\n\u003cli\u003eKurta Fabric: Pure Chanderi muslin in a rich red tone with golden gota floral embroidery around the neckline and sleeves.  \u003c\/li\u003e\n\u003cli\u003eDesign Details: Delicate pleating on the front, three-fourth sleeves, and subtle gota motifs enhancing the cuffs and hemline.  \u003c\/li\u003e\n\u003cli\u003eBottom: Contrasting mud blue silk-cotton salwar with intricate gota embroidery at the hem for a royal finish.  \u003c\/li\u003e\n\u003cli\u003eDupatta: Red net dupatta with shimmering Mukesh detailing on all sides for an elegant festive touch.  \u003c\/li\u003e\n\u003cli\u003eFit: Regular fit — comfortable yet elegant.  \u003c\/li\u003e\n\u003cli\u003eInspiration: Inspired by the traditional ‘sanduk’ collections passed down through generations — pieces that evoke heritage and grace.  \u003c\/li\u003e\n\u003cli\u003eCare: Dry clean only.  \u003c\/li\u003e\n\u003cli\u003eActual product color may vary from the image shown.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"indiecottonroute","offers":[{"title":"XS","offer_id":45182511579333,"sku":"ICR-SLKS-XS","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45182511612101,"sku":"ICR-SLKS-S","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45182511644869,"sku":"ICR-SLKS-M","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45182511677637,"sku":"ICR-SLKS-L","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45182511710405,"sku":"ICR-SLKS-XL","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45182511743173,"sku":"ICR-SLKS-2XL","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":45182511775941,"sku":"ICR-SLKS-3XL","price":19500.0,"currency_code":"INR","in_stock":true},{"title":"custom","offer_id":45182511808709,"sku":"ICR-SLKS-CUSTOM","price":19500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/files\/IMG_9713copy.jpg?v=1760165696"},{"product_id":"sanduk-kajal-kurta-set","title":"Sanduk Kajal Kurta Set","description":"\u003cul\u003e\n\u003cli\u003eThe Sandook Kajal Kurta Set carries forward the timeless heritage of the Sandook series — old-world grace woven into modern festive elegance. Crafted in pure Chanderi muslin, the set features exquisite golden gota embroidery that glows beautifully against the deep charcoal base.\u003c\/li\u003e\n\u003cli\u003eKurta Fabric: Chanderi muslin in deep kajal charcoal with intricate golden gota floral embroidery around the neckline and sleeves.  \u003c\/li\u003e\n\u003cli\u003eDesign Details: Pleated detailing on the front, three-fourth sleeves, and gota-embroidered sleeve cuffs for an heirloom touch.  \u003c\/li\u003e\n\u003cli\u003eBottom: Contrasting peachish-pink silk-cotton salwar with detailed golden gota embroidery at the hem.  \u003c\/li\u003e\n\u003cli\u003eDupatta: Charcoal net dupatta with delicate golden Mukesh work — adding subtle shimmer and regal charm.  \u003c\/li\u003e\n\u003cli\u003eFit: Regular fit — elegant, airy, and comfortable for festive wear.  \u003c\/li\u003e\n\u003cli\u003eInspiration: Reminiscent of ‘Nani ka Sanduk’ treasures — garments that celebrate nostalgia, craftsmanship, and timeless beauty.  \u003c\/li\u003e\n\u003cli\u003eCare: Dry clean only.  \u003c\/li\u003e\n\u003cli\u003eActual product color may vary from the image shown.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"indiecottonroute","offers":[{"title":"XS","offer_id":45182518722757,"sku":"ICR-SKKS-XS","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45182518755525,"sku":"ICR-SKKS-S","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45182518788293,"sku":"ICR-SKKS-M","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45182518821061,"sku":"ICR-SKKS-L","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45182518853829,"sku":"ICR-SKKS-XL","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45182518886597,"sku":"ICR-SKKS-2XL","price":17500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":45182518919365,"sku":"ICR-SKKS-3XL","price":18500.0,"currency_code":"INR","in_stock":true},{"title":"custom","offer_id":45182518952133,"sku":"ICR-SKKS-CUSTOM","price":18500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/files\/IMG_9786copy.jpg?v=1760166402"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2701\/6404\/collections\/new-arrivals.jpg?v=1773231990","url":"https:\/\/indiecottonroute.in\/collections\/new-arrivals.oembed?page=18","provider":"indiecottonroute","version":"1.0","type":"link"}